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Course overview
A practical introduction for business owners, sales staff and anyone starting in marketing.
You will finish with a simple 90 day marketing plan for your own business or a sample company.
What will i learn?
- Explain how search, social, email and ads work together
- Write a clear target customer profile
- Plan a month of social media posts
- Read basic results: reach, clicks, leads and cost per lead
Requirements
- No experience needed
- A business or idea you want to promote helps but is not required
Curriculum for this course
10 Lessons
How online marketing works
3 Lessons
-
Welcome and course plan
Preview 00:06:00
-
The customer journey online
00:10:00
-
Knowing your target customer
00:12:00
Channels
4 Lessons
-
Search engines and SEO basics
00:14:00
-
Social media for business
00:14:00
-
Email marketing
00:12:00
-
Paid ads: when they make sense
00:14:00
Planning and measuring
3 Lessons
-
Setting goals you can measure
00:10:00
-
Reading the numbers
00:14:00
-
Your 90 day marketing plan
00:20:00
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